Application Programming Interface (API)
The BrandMail Application Programming Interface (API) is a powerful tool that enables marketers to automate many functions of their e-messaging. It does this by allowing third party systems to talk and synchronise with our system, thus creating a highly streamlined and efficient method for handling data. Essentially, the API allows your computer to interact with BrandMail using a programming language - also known as 'code'.
Why use the API?
By using the API you can:
Create efficiencies by integrating disparate systems;
Save time by automating repetitive and laborious tasks and;
Reduce the potential for human error.
What you can achieve
Synchronise: Remove the requirement to manually export and import data between systems by synchronising your customer databases with BrandMail.
Integrate: Automatically trigger targeted emails based on a customer's interactions with your shopping cart, by integrating your e-commerce systems.
Create: Automatically create emails using content published to your website, by having BrandMail talk to your CMS.
Intelligence: Create intelligent web forms that lookup a database to determine how best to handle the form submission. For example, update a record if it already exists, and create a new record if it doesn't.
Tailor: Create and tailor features and functionality to meet your specific e-messaging needs.
What you need to know
- The API is a tool for programmers.
- The API does not provide direct access to the data that BrandMail holds.
What can you do next?
Do you have access to a programmer? Yes: Great, simply let them know what you'd like to achieve by having BrandMail talk with your systems. Send them this API website and they'll be able to start integrating.